Pingalaya is a brand rooted in spirituality, cultural heritage, and modern innovation. Based in the United Kingdom, the client envisioned a unique logo that would embody both tradition and contemporary elegance, symbolizing deeper spiritual connections while remaining simple and memorable.
Project Objective
The client approached Infonits with a request to design a distinctive brand logo that would:
- Incorporate the letter “P” as the central design element
- Symbolize the Vel, the sacred spear of Lord Murugan, representing power, victory, and protection
- Achieve a balance between modern minimalism and traditional symbolism
- Create a logo versatile enough for digital, print, and merchandise branding
Our Solution
Infonits worked closely with the client to conceptualize and design a logo that is deeply meaningful yet visually simple.
Key Elements:
- The letter “P” was artistically shaped to represent the brand’s name.
- A subtle Vel (spear) symbol was integrated within the design, connecting to the divine attributes of Lord Murugan.
- The overall design maintains a modern, clean aesthetic, ensuring it stands out across digital and physical platforms.
- The logo was crafted to be scalable, recognizable, and timeless — suitable for long-term brand identity use.
Tools and Techniques:
- Adobe Illustrator
- Vector-based design approach for high scalability
- Focused on minimal color schemes and adaptable styling
Results and Impact
- Delivered a culturally rich yet minimalistic logo that resonates with the brand’s spiritual values.
- Strengthened Pingalaya’s brand identity, giving it a distinct and memorable visual mark.
- Provided branding assets suitable for websites, social media, business cards, and promotional materials.
- Created a design foundation for future brand expansion and recognition.
Client Testimonial
“Infonits perfectly captured the essence of our brand through the Pingalaya logo. The design beautifully balances spirituality with modern simplicity, and we are proud to have this identity represent us.”
— Pingalaya Client, United Kingdom
Conclusion
Through thoughtful symbolism and clean design execution, Infonits successfully delivered a unique logo that embodies Pingalaya’s vision. The project reflects Infonits’ commitment to creating branding solutions that are not only visually appealing but also rich in meaning and cultural significance.