Jaffna Draft, a leading structural steel detailing company, partnered with Infonits to develop a strong, professional online presence.
The goal was to create a clean, technical, and credible website that would highlight their expertise in providing accurate and high-quality steel detailing services to engineering firms, architects, and construction companies worldwide.
Objectives
- Build a professional, industry-specific website that highlights technical expertise.
- Showcase their services, projects, and capabilities in an organized manner.
- Create trust and credibility through a clean and technical design.
- Implement a simple content management system for easy updates.
- Optimize for SEO to reach engineering and construction clients globally.
Our Approach
- Research and Planning: Analyzed websites of global leaders in steel detailing to benchmark design, structure, and communication style.
- Design Strategy: Focused on a technical, minimalistic design with strong typography, blue-grey tones, and high-clarity visuals to convey precision and expertise.
- Development:
- Built on WordPress with Elementor for flexible editing.
- Designed detailed service pages for Steel Detailing, 3D Modeling, Shop Drawings, and Erection Drawings.
- Created a portfolio/projects gallery to showcase past work.
- Integrated a simple inquiry form to generate leads from engineering firms and contractors.
- Performance Optimization: Fast load speeds and clean coding practices were followed to ensure technical excellence.
Key Features Delivered
- Industry-Focused Homepage with Key Service Highlights
- Service Pages Detailing Their Expertise (Steel Detailing, 3D Modelling, BIM Coordination)
- Completed Projects Showcase/Portfolio
- Easy-to-Use Inquiry Form for Client Engagement
- Mobile-Optimized and Fast Loading Website
- SEO-Ready Structure for Engineering Keywords
Results
- Professional Industry Image: The new website positions Jaffna Draft as a credible and technically advanced player in the global steel detailing market.
- Higher Inquiries: Clear service offerings and easy inquiry options helped increase business leads.
- Improved Client Trust: A clean and technical layout gave engineering clients confidence in Jaffna Draft’s attention to detail and professionalism.
- Future Scalability: The website was built with future service expansions and project updates in mind.
Technology Stack
- WordPress CMS
- Elementor Page Builder
- Contact Form 7 for Lead Capture
- Yoast SEO Plugin
- Cloudflare CDN and SSL Security
Client Testimonial
“Thanks to Infonits, we now have a professional digital presence that matches the high technical standards we uphold in our projects. Their team perfectly captured our brand and industry requirements.”
— Jaffna Draft Team