A7TV approached Infonits with the goal of creating a dynamic, fast, and media-rich online portal that could deliver real-time news updates, entertainment content, and multimedia coverage to Tamil-speaking audiences worldwide.
The mission was to design and develop a modern news website capable of handling continuous content updates, videos, and live events while offering a seamless and engaging user experience.
Objectives
- Build a high-performance, mobile-responsive news website.
- Integrate real-time news publishing with rich media (videos, images, live updates).
- Create a user-friendly content management system for quick article publishing.
- Ensure fast load times and strong SEO optimization for global reach.
- Support multiple news categories: Breaking News, Politics, Entertainment, Sports, Technology, Lifestyle, and more.
Our Approach
- Research and Strategy: Studied leading news portals to benchmark best practices and understand user behavior patterns in news consumption.
- Design and UX: Designed a clean, structured layout focusing on readability, accessibility, and quick navigation between categories.
- Development:
- Built using WordPress CMS with a custom news-oriented theme.
- Integrated video support, featured news sliders, trending sections, and breaking news tickers.
- Optimized backend workflows for quick content creation and publishing.
- Performance and SEO Optimization:
- Implemented caching, lazy loading for media, and AMP (Accelerated Mobile Pages) support.
- Structured SEO-ready URL architecture and meta optimization.
- Security and Scalability: Deployed advanced security measures, SSL, and built the system to handle high traffic spikes during breaking news events.
Key Features Delivered
- Real-time News Publishing with Editorial Control
- Featured Video News Section
- Breaking News Ticker for Instant Updates
- Categorized News Sections (Politics, Entertainment, Sports, Tech, etc.)
- Trending News and Top Stories Display
- Mobile-Optimized, Fast-Loading Pages
- Social Media Integration for Content Sharing
- Advertisement Ready Layouts for Monetization
Results
- Massive Audience Growth: Increased site visitors after launch, particularly among the Tamil-speaking diaspora.
- High Engagement: Longer average session durations due to faster page loads and smooth news browsing.
- Easy Content Management: A7TV’s editorial team is now able to quickly post, update, and manage a large volume of articles and media daily.
- Global Reach: SEO optimization helped A7TV appear in top search results for Tamil news and entertainment keywords internationally.
Technology Stack
- WordPress CMS (Custom News Theme)
- Elementor Pro (for Design Flexibility)
- WP Rocket (Performance Optimization)
- AMP Support for Mobile Pages
- Yoast SEO Plugin
- Google Analytics, Facebook Pixel Integration
Client Testimonial
“Thanks to Infonits, A7TV now has a world-class platform to deliver news and entertainment to our audience. The website’s speed, media handling, and ease of use have taken our digital presence to the next level!”
— A7TV Editorial Team