Tharany approached Infonits with the vision of bringing the rich flavors of South Asia to the homes of customers across Switzerland through an easy-to-use digital platform.
The mission was to create a modern, efficient, and scalable online store that allows customers to conveniently shop for authentic South Asian groceries, household essentials, and specialty items.
Objectives
- Develop a seamless, mobile-responsive e-commerce website.
- Offer an easy shopping experience with categorized products and smart search functionality.
- Implement secure payment and multilingual support to cater to a diverse audience.
- Ensure the platform is scalable for future expansion into other regions and product lines.
Our Approach
- Research and Planning: Collaborated closely with Tharany’s team to understand product range, customer expectations, and competitive landscape.
- Design and UX: Focused on a clean, culturally vibrant design with an emphasis on user-friendly navigation and fast checkout experiences.
- Development:
- Built using WordPress WooCommerce for powerful e-commerce features.
- Integrated multilingual capabilities to serve both English and German-speaking customers.
- Optimized product categorization for quick browsing (by type, region, brand).
- Security and Compliance: Integrated secure payment options (Stripe, PayPal) and GDPR-compliant policies to protect customer data.
- Performance Optimization: Implemented caching, image optimization, and CDN for fast site performance across Switzerland.
Key Features Delivered
- Categorized Product Listing (Spices, Rice, Snacks, Fresh Produce, etc.)
- Smart Search and Filters (Brand, Category, Price Range)
- Multilingual Support (English, German)
- Secure Payment Gateway Integration
- Wishlist and Order Tracking Features
- Mobile-Friendly and Optimized for Speed
- Easy Backend Management for Products, Promotions, and Orders
Results
- Strong Online Presence: Tharany quickly positioned itself as a trusted online grocery provider among the South Asian diaspora in Switzerland.
- Higher Conversion Rates: Smooth checkout experience led to an increase in completed orders.
- Customer Satisfaction: Positive feedback on website ease-of-use, product availability, and order tracking features.
- Scalability for Growth: The website is fully prepared to support future growth with new product additions and potential regional expansion.
Technology Stack
- WordPress + WooCommerce
- Elementor Page Builder
- WPML Multilingual Plugin
- Stripe and PayPal Payment Integration
- Google Analytics and Facebook Pixel Integration
- Cloudflare CDN and SSL Security
Client Testimonial
“Infonits delivered exactly what we envisioned — a professional, vibrant, and easy-to-manage e-commerce platform that truly represents our brand. Thanks to their expertise, we are now able to serve our customers better and faster across Switzerland!”
— Tharany Team